I've mentioned Baal worship before which Lewis (at the Commandments of Men) calls the worship of the culture. Another has referred to this idolizing of manhood as the worship of Mars. And yet another has called this manning up/gladiator cancer, Jupiter worship, not unlike the Roman games at the Coliseum that where fought to honor Jupiter.
Well, I don't know which title is more accurate. All I know it that these men who claim to worship Christ have no idea who He is. They have built up an idol of what they want Him to be and part of that idol includes hyper masculinity.
For more information check out this:
Masculine Christianity - On Display in all its 'Glory'
Manhood worship, by whatever name you choose, is alive and well in the American church to day.